Eighteen illustrations for Leo Burnett / Aide aux Jeunes Diabétiques (AJD). The images were created to raise awareness for children suffering from type 1 diabetes. These "amputated" toys represent the average daily time loss of 1 hour and 45 minutes a kid needs to deal with the disease.
The ads are accompanied by a donation and awareness campaign in the Paris Metro and major cities. In a partnership with Ebay France, fifteen amputated toys are put up for auction, the proceeds being donated directly to AJD.